Gifting is not a new concept. You can find a variety of gift items in the market, but when an occasion seems to be momentous, general gifts are not suitable. The next step in getting a unique gift is to present something you don't see every day. For example, "A Chocolate Celebration Cake" is not really a cake, it's a variety of chocolates made up to look like a cake. Also a "Personalized Photo Rose or Candle" with your very own photo and message says you took the time to shop for and create that very special unique gift.